he first step in utilizing a Game of Amazon approach is to conceive
of a product that isn’t just unique or different from current listings
but bears proprietary intellectual property benefits to the consumer. Let’s
innovate a coffee machine by designing a translucent mixing container
that mixes the coffee bean grinds in all directions. Coffee manufacturers,
including the well-known coffee company BUNN, must implement this
concept. Bunn, primarily known for their commercial presence in the
retail business space, has also embarked on the consumer coffee machine
sector. Bunn was founded by George Bunn Jr. in 1957. Some key facts
about Bunn: they are the most prominent commercial brewing equipment
manufacturer for settings such as restaurants and home brewing systems;
they feature Speed Brew technology, which utilizes a specifically
engineered spray head and hot water tank to heat water rapidly; and have
a global presence. The Bunn machine illustrates how the coffee bean
grinds are mixed via a sprinkler-like sprayer apparatus.
The sprayer sends hot water in multiple directions int